On powering up Firefox, I noticed that the Firefox-branded Google page had a link inviting me to join Operation Firefox, with a link to a shiny new site.
Operation Firefox invites me to
“infiltrate society one sticker at a time”. It’s a viral marketing campaign to encourage people to switch to Firefox.
If you want that image-heavy look, you can do it with CSS and xhtml – see Stuart Robertson’s 2003 article Night of the Image Map. If you want special fonts, then follow those WebKit guys and gals, and add @font-face to the Camino engine that powers Firefox.
In short: Operation Firefox is a good idea. But bollocks execution.