“What’s in a name? that which we call a rose by any other name would smell as sweet” said Juliet of Romeo.
Ultimately, in the heady world of Shakespearian romance, names do matter; if you’re name is Montague, you can’t marry someone called Capulet.
I find myself consistently grasping for an umbrella term to describe the new technologies available to us, such as HTML5, CSS 3, Geolocation, W3C Widgets, WAI-ARIA, Web Fonts, Web Storage, Web Sockets, SVG and the like.
I’ve been using “HTML5″ as such an umbrella term for new markup specs and APIs, but it’s inaccurate; Geolocation was never in the HTML5 specification although technologies such as Web Storage used to be until they were split out.
The orginators of the HTML5 specs, the WHATWG, have recently resurrected the term Web Applications 1.0 as a superspec to wrap up HTML5, pre-defined microdata vocabularies, Web Workers, Web Storage, Web Database, Server-sent Events, and Web Sockets.
But that still leaves SVG and CSS. The term “Web 2.0” is too tainted by marketing BS and synergy-speak to be useful—and also seems to mean social networking, or user-generated content or any number of buzzwords.
Do you have any ideas for a sexy new term? Do we need a sexy new term at all?