Blowing a raspberry to Operation Firefox
Wednesday, October 24th, 2007On powering up Firefox, I noticed that the Firefox-branded Google page had a link inviting me to join Operation Firefox, with a link to a shiny new site.
Operation Firefox invites me to “infiltrate society one sticker at a time”
. It’s a viral marketing campaign to encourage people to switch to Firefox.
I’ll not be joining, though. Nor will any blind users, as the homepage is made entirely of images without alternate text (26 October: They’ve added alternate text now). It’s laid out with tables, and uses JavaScript-driven rollovers. A fine demonstration of the web standards that Firefox did such a great job in encouraging, I don’t think.
If you want that image-heavy look, you can do it with CSS and xhtml - see Stuart Robertson’s 2003 article Night of the Image Map. If you want special fonts, then follow those WebKit guys and gals, and add @font-face to the Camino engine that powers Firefox.
In short: Operation Firefox is a good idea. But bollocks execution.