Bruce Lawson's personal site

Ensuring a High Performing Web for the Next Billion People

Here’s a video of a keynote talk I gave on Friday at Velocity Conference, Amsterdam. It was my last conference talk of the season, and the end of 4 weeks on the road.

I’m quite proud of it, for a number of reasons; firstly, because I was nearly sick with nerves but I look quite relaxed. (Look at how many people were there – and this is only half the room! Photo by Scott Jenson)

giant room full of people

The second reason I’m pleased with it is because it explains why I (personally) do what I do. I was born in Yemen, lived in Africa and Asia and lament the Western-centricity of so many organisations, which manifests in their websites. It took a great deal of research, but it was worth it – some of the numbers, demographics and facts startled many audience members, and made a fair few of them realise that it truly is a worldwide web, not a wealthy western web.

Many people came up and expressed shock at the image of the true size of Africa. When people hear that the United Nations predicts the population of Africa will increase from its 1 billion now to 2 billion by 2050 and peak at 5 billion in 2100, they have visions of some Malthusian mass-starvation catastrophe. But, because of the Mercator Projection, few realise how damn big Africa is. For a fascinating and encouraging look at population trends, I thoroughly recommend Dr Hans Rosling’s 1 hour presentation Don’t Panic – The Facts About Population. It’s entertaining, evidence-driven and deeply, deeply humane.

There’s a 5MB PDF of the slides, too, containing links to resources. I also wrote an article Making websites that work well on Opera Mini.

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