Bruce Lawson's personal site

How to invite a conference speaker

I received an invitation reading

Acme Inc is organizing and sponsoring Timbuktu’s biggest annual developer conference called “Timbuk-Toot!”. Past speakers include Richard Stallman, Morgan Freeman, Humphrey Bogart and Cruella de Vil.

Would you like to give a workshop or a talk at Timbuk-Toot! in February 2019?

Let me know!

And that was it. It’s not nearly enough information to make a decision, so —unless it’s from someone I know, or I’ve always always wanted to visit Timbuktu— I park this, thinking “I’ll email back and ask them for more information”. Then, of course, the rest of the day happens and I forget about it.

So, if you’re emailing someone to ask them to speak, at a minimum I’d need this information:

You need to tell me why I should care about it. You might be huge in the Timbuktu web industry, but I don’t know you. So far, all you have done is raise questions which means I have to reply to you and ask them, on top of all the other things I have to do today.

Don’t make me think!

One Response to “ How to invite a conference speaker ”

Leave a Reply

HTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> . To display code, manually escape it.