Bruce Lawson's personal site

The 4 minute business case for accessible online shopping

Accessibility made the UK national TV news yesterday, hot on the heels of a report The business case for inclusive design by the UK disability charity Scope, which shows that around 50% of disabled people couldn’t buy something online that they wanted.

An accessible site is therefore a huge business opportunity, given that the latest Purple Pound estimate is £274 billion. (The Purple Pound a proxy for the purchasing power of the disabled community.)

Here’s a 4 minute interview on Channel 5 News to help persuade your bosses/ colleagues of the business case for accessibility.

Most of the problems that Glen talks about are easy to diagnose and solve. In fact, last week I wrote a handy Checklist to avoid the most common accessibility errors. Use it and make more money while being a better person.

Free online course!

If you want to learn more, as it’s International Day of Persons with Disabilities, W3C launched an Introduction to Web Accessibility free online course in cooperation with UNESCO. Enrol from today; the course starts 28 January 2020.

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