Bruce Lawson’s personal site

No to Service Worker, Yes to Wank!

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My chum and co-author Remington Sharp tweeted

We need a universally recognised icon/image/logo for "works offline".

Like the PWA or HTML5 logo. We need to be able to signal to visitors that our URLs are always available.

To the consumer, the terms Progressive Web App or Service Worker are meaningless. So I applied my legendary branding, PR and design skills to come up with something that will really resonate with a web user: the fact that this app works online, offline – anywhere.

So the new logo is a riff on the HTML5 logo, because this is purely web technologies. It has the shield, a wifi symbol on one side and a crossed out wifi symbol on the other, and a happy smile below to show that it’s happy both on and offline. Above it is the acronym “wank” which, of course, stands for “Works anywhere—no kidding!”

Take it to use on your sites. I give the fruits of my labour and creativity free, as a gift to humanity.

7 Responses to “ No to Service Worker, Yes to Wank! ”

Comment by Andrew

Google seems to use a lightning bolt in a circle for most of their “thing is offline” uses, but I hope they adopt the WANK logo instead sometime soon.

Comment by Fabio

You might to check the definition of wank in British English. It’s not very appropriate for the context

Comment by Bruce

Thanks @fabio. A friend suggested I replace “Works Anywhere – no kidding” with “Connection Untethered? No Trouble!”. Thoughts?

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